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Case studies in advertising - Advertising Effectiveness Case Studies Case Finder WARC

Eastpak EASTPAK manufactures durable backpacks, luggage, apparel, and other types of bags.


Testicular cancer is the number 1 cancer in young men. You can have great targeting, optimization and tracking, but if your ad looks bad, you re not going to attract customers. Results The campaign obtained more than 213 million impressions The Facebook page gained 250,000 fans at an average daily cost-per-click of 0.


ZipZapPlay wanted to encourage user acquisition with the game, and they used keyword targeting Facebook ads to accomplish it. Pretty sure the Catherine Middleton wedding campaign was a joke, but I never saw the original so I cannot speculate. count results searchFilter searchQuery Enter a search term such as mobile analytics or browse our content using the filters above. Squishable put out Marketplace Ads that brought users to their Facebook page targeted at young adults in high school and college who liked Anime, Joss Whedon, and science fiction shows.


Their most seen ad sends traffic to dedicated landing pages that are related to the product advertised in the ad. How health care sector in India Use Social Media Case Study of Narayana Netralaya 35. Chat with us Please leave your feedback Case Details Price Case Code MKTG287 For delivery in electronic format Rs.


Aside from being the largest plumbing wholesaler in the U.


See top industry experts speak at in Orlando, Dec 8-9 Microsoft, MGM Resorts, Purdue University, Charity Water, A E Network, Pfizer, Fidelity Investments, Georgetown University, Cisco, Wounded Warrior Project, GE Digital, and more. With a limited budget, WCG used digital marketing to create the campaign. Because consumers are more likely to click and engage with an ad that provides relevant service informing them about a product they are looking for, taking them to a landing page or website for more information on a subject they are interested in.

100 average rentals 600 average life time value per customer. It was the first time we activated a single promotion worldwide, said Dennis Maloney, Domino s VP of digital marketing.

Of the visitors, 87 were new customers, which they were able to leverage towards sales. The company also used Sponsored Stories to target friends of fans.

With an incredible opportunity for participants to win a chance to witness the launch event, the Campaign received overwhelming response and was a great success. Promoted tweets Promoted accounts Promoted trends Promoted tweets and promoted accounts are a self service type of advertising similar to Google Adwords and Facebook Ads. The main objective was the get people to leave their information on the landing page and have a Sylvan advisor contact them about tutoring.

742 people checked into Mazda dealerships in the U. 2 Total revenue from social network code 43,130 The return on investment 877 35. I show you how to create and build a blog that rocks and grow tribes, fans and followers on social networks such as Twitter and Facebook.

EASTPAK then went further and targeted friends of people who had clicked through on the ads. This case study looks at how the mobile network got 20 increase in its click-through rate and saw a 27 reduction in its cost per click year on year.


They then simply began to target fans and their friends.


Secondly, Prince Philip most definitely did not marry Catherine Middleton! Pleased with the results of their brand awareness campaign, Denplan wanted to shift the focus to maximizing visibility and user engagement. To differentiate itself in a crowded market, Sony Electronics leveraged a bond James Bond with sister company Sony Pictures.


Results More than 5,100 checked into Alamo Drafthouse Cinemas in Austin, Texas Alamo gave away nearly 10,000 free pint glasses During the campaign, the company received higher levels of engagement and page likes 8.

Because of Facebook some other small businesses are growing rapidly. The Facebook page offered fans the chain to win competitions and sweepstakes and create a virtual shirt featuring their name. Zuji, a large Asia-Pacific online travel agency had almost 2 million visitors month on their website. Results The landing page converted at 50 The Facebook page went from 300 to over 2,000 89.


We ve been delighted with the results that the rich-media banner has provided for us. STA Travel STA Travel s objective was to drive enquiries and sales and challenge preconceptions that gap year travel is just for students, using a creative, cross media approach.

Promoted trends are at this stage reserved for major brands with costs being prohibitive for the smaller end of the market with reports that it now to play. 6 million impressions, almost 134,000 poll responses, and almost 15,000 video plays on the Facebook page The campaign reached hard-to-reach demographics, there was a 7 increase in awareness in females and 17 increase in awareness in people older than 25 Intentions to buy Umbro products from Facebook users raised 6 98.


Wilson Flohr, CEO of Richmond 2015, was thrilled with the results, saying, You can t imagine the complexity behind building what appears to be a simple website which is a testament to West Cary Group s digital and creative skill set.


Bob Evans wanted to increase its fan base on Facebook and promote its National French Fries Day. The fan could then choose which charity to send the juice.

Bob Evans Restaurant Bob Evans Farms is a NASDAQ-listed 1. Keshet TV Keshet is a leading television broadcaster in Israel. Tourism Ireland Tourism Ireland wanted to showcase the exciting experiences their country can offer and theguardian. 20th Century Fox Leading up to the release of the film Wall Street Money Never Sleeps, 20th Century Fox wanted to acquire a mass of fans on the Wall Street Facebook Page. But let s not forget that all of these banner ads have one thing in common the design. State Bicycle Company State Bicycle tested to see if Facebook users passionate about music would purchase their bikes. Hi, can you please be little elaborate with your query? The company had come a long way since the 1990s when Indian consumers associated Diary Milk as a product meant for children. ca ran a display advertising campaign to drive new visitors to its website and sales of its travel products online. By continuing to use the site, you agree to the use of cookies.

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