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November 16 2018 / Rating: 1.6 / Views: 323
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Advertising case study examples - Marketing Case Studies, Online Marketing Real World Examples- Advertising

Unilever s marketing objective was to increase brand awareness and purchase intent of its new line of Dove hair conditioner. With just a one month campaign, Samsung s Galaxy S6 established a foothold in the minds and pockets of Argentine smartphone users. That means your money is on the line, which is why you ll want to know what REALLY works and what doesn t work before you even get started.


Industry Automotive Repair Result We generated 80 new customers and 28,000 in revenue from our postcards! Yet through some creative ad campaigns like the one above on Instagram, they managed to become the top grossing productivity app in over 90 countries. The company ran several different ads targeted at different groups based on gender, age, and Likes and Interests. You might get the same number of traffic, but the overall cost will be much cheaper than all other alternatives.


He in an active user of most advertising platforms and this is what he found as the cost to reach 1000 people using popular advertising channels. If you are planning to develop these motion graphics videos, a good start is to develop a brief of what can be the tone and style for your videos. Successful target demographics had a click-through rate as high as 0. RBS ran a four-week Facebook ad campaign targeting users based on age, gender, location and keywords. Passionate about visual marketing, Instagram and the future of digital marketing communication. OmniVirt Helps Vice Launch Its Three Sixty Ad Product.


The ads were directed at all UK users between the ages of 25 and 64.

When they run the ads, they performed well, but most of the people that were engaging with it were not the actual audience perceived.


We ve put together a case study to highlight the difficulties of running LinkedIn text ads, with tips and problems to avoid. Considering the fact that the premise was based on tablet accessible time content, they used a conversion funnel to also be accessible via touch screen tablet and mobile devices, using a responsive design methodology to provide an interface that was designed for each device form. 3 Unilever s European partner developed the creative content for each format to be consistent across the di?

PetSmart If you leave out selfies, the two images people most often share are animals usually pets and food. I would argue that this service translated into sustainable customer loyalty by building 1 leadership in online supermarket with results directly impacting business objectives by providing customers with direct store access on the fly. Many times, changing the offer will help you push people through the funnel who otherwise wouldn t have converted.


If you re going to advertise on social channels and that s a rhetorical if, of course, then Instagram should be near or at the top of your priority list. These demonstrate the key elements of Facebook ad campaigns. Audience granularity shows what combinations work. Last month in Beijing, Lenovo leveraged its Olympic sponsorship to develop global brand awareness.


Industry Other Result 4,269 immediate return on investment! The company s website received over 200,000 visits from Facebook. Bonprix Bonprix is one of Germany s top retailers with over 9 million customers. Veterans Affairs Canada Veterans Affairs Canada is a Canadian federal government department that supplies support and benefits to Canadian veteran s and their families. Real-time data create the opportunity for greater efficiency and improved campaign outcomes. Deepend were tasked with the unique challenge of developing an interactive, educational platform to increase engagement, connection and well-being for children and young people educationally at-risk.

Use Advanced Filter Options to refine your Search and find what you need more quickly. Before any talk of bailouts, Chrysler called on 15 Web sites to help improve consumers perception of the Dodge brand and launch its first crossover vehicle, the Journey.

com, itg 0, ity jpg, oh 424, ou com files adsarchive part 1335 13354805 file Results Cathay got a measureable drive in traffic and engagement for the contest 1000 s of entries 29 million Facebook users reached 25.


Industry Remodeling Result Outsourcing your marketing gets you great results, while freeing you up to spend your time on the things YOU care about. Industry Insurance Result 15 new customers, generating 22,500 in revenue! The example below shows how it would have appeared on Twitter.


The flower company used Facebook ads to give fans 15 their purchase and 50 Facebook Credits to be used on Facebook Games. Watch the branding case study to know more on how NeedScope helped Ziera be more emotive as a brand and promise women a real cinderella moment.


Lesson Learned 10 Make sure the ad image creative you select, must match with the objective of the ad. Integrated marketing needs a consistent, integrated approach. We have often seen our customers using Facebook Ads for promoting affiliate offers, but they seem to struggle in creating an effective strategy. As a result, their IG engagement increased by 80 and ROI on ad spend was lifted by 36.


When do you prefer service designs over digital campaigns?

In the above, I have also narrowly targeted the audience by adding height, saying Asian girls like Tall Asian guys.


Lacoste Lacoste has had a presence on Facebook for a few years as a popular French fashion label. Industry Landscaping Result Dreamscapes brought in 7,000 in immediate revenue Industry Landscaping Result Marshall s Lawn Care received 3-4 new estimates per day, and generated an estimated 50,000 in new jobs! The second run significantly improved the cost lead, dragging it down to 4 leads at 5. Results The Markafoni Facebook Page gained 100,000 fans in less than three weeks.


FREE SWIPE FILE This was far less than the industry standard in health and wellness.


From the 198 people that, almost 119 clicked on to the affiliate link.

But it generates hundreds of likes, shares and comments all of which helps to build hype, expand the social reach of Qwertee and boost sales.


A single ad unit then uses this data to show the most relevant creative to customers on-the-fly in real time.


Cant impact for marketers and advertisers further a?


The campaign included Marketplace Ads in 32 key countries in 18 different languages.


Key Takeaways You re never limited to your own data when it comes to retargeting. Results Within 3 weeks of launching, the SumoKhan user base grew from zero to over 1,500 daily active users. Receive Tips on How To Make Atleast 100 day Enter Your Name Email To Receive Them Click on Confirmation Link sent to your email to confirm your subscription! They also desired new user sign-ups, conversions, orders, and visit value coming from the Giantnerd Facebook Page.


Industry Beauty Services Result We got over 300 new patients from our postcard mailer and still counting! Industry Dental Services Result 185 interested prospective patients!


ran a series of sidebar ads with the goal of increasing likes to their Facebook page. Here are Case study facts We ran a LinkedIn text ad campaign for 40 days The campaign was targeted at specific job titles The campaign targeted B2B only We had conversion tracking set-up What are LinkedIn Text Ads?

They decided to advertise discounts for fans for a week. When a user came to the website to look for a flight from Hong Kong to Seoul they searched for multiple dates in April. The board has used a variety of ads including Reach Blocks, Premium Video and Like Ads and Marketplace Video and Like Ads.


Remember, marketing doesn t always have to be about you and your brand. AdWords may have the biggest display reach, but AdRoll allows you to target Facebook too. And increased revenues by adding a separate purchase channel for busy consumers that would potentially never make it to Tesco s shops. Published 10 May, 2016 by Econsultancy Ben Davis is Deputy Editor at Econsultancy.

Key Takeaways Don t be afraid to switch up your retargeting creative to challenge conventional wisdom and use multiple ads to showcase different benefits of converting on your site.

That means your money is on the line, which is why you ll want to know what REALLY works and what doesn t work before you even get started.

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To illustrate the point, let s look at three companies who from Facebook ads in just weeks or months.

This is why we always recommend our users to try a new approach with their banner ad campaigns. q u003dtbn YumsBs, tw 203 cb 3, cl 3, cr 3, ct 3, id isu At the time of writing there are 1,058 ads operating across 13 campaigns. Do we already have all these 3 forms of Twitter advertising available in Australia, mate? Featuring digital billboards, spectaculars and more campaign examples.

US Army showcases its 360 VR Videos Across the TrueX platform, powered by OmniVirt. Once the file was passed along, it s destiny was set in stone. Industry Beauty Services Result With only one mailing to this list, Mid-Atlantic Skin received 93 new leads! RED launched a Facebook campaign to spread awareness to and induce engagement in users and businesses on Facebook. Customers were now being tracked not only by owned media on marketer websites and emails, but also increasingly in paid media where ads were running what s now known as. According to Michael Schaecher, the Marketing Manager at Airbnb.

Secondly, Prince Philip most definitely did not marry Catherine Middleton! Industry Landscaping Result 2,500 or a little more in immediate revenue!

You can realistically do this for display, website, and video where you may be in more control of the media and marketing data. Industry Dance Gymnastics Result We received 14 responses and generated 1,200- 1,400 in revenue from our postcards!

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